Scenario: we live in the era of communication. The Internet has come to stay as well as all forms of technology that will integrate around it: cellular, broadband, digital TV, web 2.0 etc. .. New economic models are emerging and there is a rapid change in how people interact. Little by little companies are becoming more aware of the importance of each of the networks of people and businesses that revolve around your business. We envision that the face of the company on the Internet will evolve from a web-site to an online social network where all selected virtually partners will be located.

Business Networks Management: drawing below summarizes this simple but powerful concept.


All enterprise is surrounded by several networks and their respective actors. All necessary resources for organizations and individuals reach their goals are found in people, ie, in the very network of individuals and businesses. People, not companies, who make decisions whether or not to rely on other people who represent the interests of an organization. People who decide to work for a company, invest in it, buy its products and services and so on. However, it is imperative that before anything else, set up a new style of leadership: CNO - Chief Networking Officer, or busines networks manager. In short, this strategic role will be to manage all these partnerships, to activate the dormant networks and to transform all these contacts into economically active agents in a relationship of mutual gains. In this sense, online social networks will be a technological tool that will support this work.


CNO – Chief Networking Officer´s Profile

The ideal CNO´s profile is of a professional who is visionary and passionate for innovation. Person with excellent ability in interpersonal relationships and negotiation. This person must be very focused and organized. One must have developed skills of leadership-coach, supporting people´s development of both the internal and external networks. This leadership is elected and conquered but never imposed. One´s professional background is less important than one´s ability to lead teams and to achieve the best result while stimulating the emergence of new leaders among peers. The approach always seeks harmony rather than dominance. Gains should be fairly and proportionately shared among all participants in the system.

Career opportunity for the executive woman

For the description above, I believe that women executive has a number of natural characteristics to embrace the challenge of implementing business networks management in an organization. The great advantage by now is that the corporate world still does not understand well business networks management concept and the powerful, agile and inexpensive use of online social networks. Therefore, there is no competition for this position. Hence, what is all there is a wide avenue to be paved.

We believe that these truly visionary and passionate for innovation female executives may find that combining characteristics innate to women with their competence and professional experience, they may implement a business networks management project quickly in their organization and thereby accelerate their own executive career.

I leave here a challenge-call to "ladies with shining eyes " who know how to identify a winning horse with just a look and great constructive intuition.

Octavio Pitaluga Neto